Gustafson’s Smoked Fish has been a favorite stop along Lake Michigan’s northern shoreline for generations. Family-owned since 1978, this Brevort landmark is known throughout the Upper Peninsula for its house-smoked fish, handcrafted beef jerky, and welcoming roadside atmosphere. Visitors traveling US-2 often recognize the aroma of maple smoke long before they reach the store.

Inside, you’ll find a wide selection of smoked whitefish, lake trout, salmon, chubs, and other Great Lakes specialties, along with locally made products, snacks, beverages, souvenirs, and everyday convenience store essentials. Their smoked fish dip and signature jerky varieties have earned a loyal following among locals and travelers alike.

Whether you’re stocking up for a day at the beach, a camping trip, or the drive home, Gustafson’s offers an authentic Upper Peninsula experience that has become a tradition for many visitors exploring Michigan’s scenic US-2 corridor. Open year-round.